Many website owners spend thousands of dollars on SEO without really know much about what they are spending money on.
There is a huge disconnect from the service provider and the purchaser of the service as they often do not communicate much about what work is being done.
Google on the other is not a fan of SEO as any technique that manipulates search results will have a negative effect on their business as they strive to find relevant results to their users. They work hard to ensure the only the freshest and most relevant links are displayed on top.
Google is always hungry for fresh content with a well written title tag. These posts tend to show up on on google search and you can get one written about your business for just the price of a tweak here at TweakDorks.